日照港煤码头国内环境分析与竞争力提升策略

在经济全球化、一体化时代,随着船运公司和货主的实力增强,港口之间的竞争日趋激烈,港口已不再像过去那样具有较强的自然垄断力。本文以日照港为例,分析我国北方港口煤码头运输现状,从港口文化、港口战略、生产管理、资源整合、硬件设施、政策因素等六个方面研究提升港口综合竞争力的途径。     

论企业伦理化经营的价值与构建路径

企业伦理化经营要求企业的经营活动必须经得起伦理道德尺度的评判与检验,它是对企业将营利作为唯一目标的反思。企业伦理化经营不仅是整个社会和谐和持续发展的需要,也有助于企业提高声誉,树立良好的形象,与核心利益相关者建立起良好的关系。企业伦理化经营要建立失信惩罚机制、伦理化经营的治理机制,并制定和实施企业伦理规范。     

商业银行经营转型路径探索

目前,国内银行业集体进入经营转型期,各商业银行纷纷效仿先进同业,举起变革大旗,以期实现经营模式的彻底转变。本文试图从经营转型的背景介绍出发,引申出商业银行经营转型的理论基础、约束条件等,并指出商业银行施行经营转型的主要方向。     

Internal and external factors in innovation persistence

This paper contributes to the analysis of the persistence of innovation activities, as measured by total factor productivity (TFP), and explores its internal and external determinants stressing its path-dependent characteristics. The external conditions, namely the quality of local knowledge pools and the strength of the Schumpeterian rivalry, along with the internal conditions (the actual levels of dynamic capabilities, as proxied by wage levels and firm size) exert a specific and localised effect upon the persistent introduction of innovations. A multiple transition probability matrixes (MTPMs) approach has been implemented to capture the contingent effects of external factors on long-term innovation persistence. The empirical analysis of the dynamics of firm-level TFP for a sample of approximately 7000 Italian manufacturing companies observed during the years 1996–2005 is based on both the comparison of different transition probability matrixes and on dynamic discrete choice panel data models. The evidence provided by the test of MTPMs in sub-periods suggests that innovation persistence is path-dependent, as opposed to past-dependent.     

An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer

This study gives an insight into the retailer's capability of managing sales promotion by examining the sales promotion programs offered by Hong Kong cosmetic and toiletry retailers and the consumers’ preferences. The results indicate that instant-reward programs are popular among retailers and preferred by consumers. The results also show that the preferences for sales promotion programs are dependent upon consumers’ demographic and sociocultural characteristics. Implications for advertisers designing and communicating sales promotions are offered.     

大学生成长路径的机理溯源和引导措施探究

大学生成长路径不同,大学生成长发展也就表现出不同的特点。高校思想政治教育应更多关注大学生成长路径。要努力追溯成长路径的理论机理渊源,高校对大学生成长路径应推出相应的实践引导措施,促进大学生对成长路径的自觉选择和良性形成。     

把握趋势 促进现代物流立体化发展

文中详细阐述了我国现代物流呈扩张、专业化和社会化两极分化、区域发展不平衡、市场细化与国际化以及网络化和整合化的发展趋势,提出了加快大型配送中心的规划和建设、加快现代物流信息网络化建设步伐、加强与国际的接轨等促进现代物流立体化发展有力措施。     

开放式公园管理是促进社会和谐矿区稳定发展的有效途经

开放式公园管理是黑龙江大庆石化公司园林公司在落实党的十六届四中全会提出的构建社会主义＂和谐社会＂新理念的具体体现。也是落实党的十七大精神和科学发展观,创建和谐矿区,保持社会稳定的真实写照。通过调研和社会实践表明,开放式的公园管理是促进社会和谐矿区稳定发展的有效途经。     

整体治理的现实困境与路径选择

整体治理理论主张通过功能整合来为公众提供无缝隙的公共服务，但在实践中面临组织整合的技术困境、组织冲突的协调困境以及合作治理的问责困境。解决这些问题需要对整体治理进行改进和提升：要从注重机构整合转变为注重机构协作，营造整体行动的柔性机制以及建设学习型问责制度。     

Role of the Internet Site in the Promotion Management of Sports Teams and Franchise Brands

This study examines the role that a website plays in the development of fan allegiance and as a promotion management tool for a sports team and brand. Research indicates that the combination of sports, media (television in particular), and sponsorships when employed in an integrated manner, can develop consumer connection to brands. This study suggests that the Internet is also an important part of an integration strategy of sports, media, and promotion. By working with a new team in the AIFA indoor football league, the researchers were able to determine what helped make fans allegiant to the team before the franchise's inaugural game. The results show that even before the team played its inaugural home contest, fans had become allegiant to the franchise brand and team by using the team internet site. These results indicate that an internet site can serve as a strong promotional tool in an integrated marketing plan of sports, media, and promotion to move fans toward brand loyalty and toward primary goals of the firm, including increased sales.